Key Topics Covered in MBA 6003 – Marketing Management

MBA 6003 – Marketing Management: Course Overview

MBA 6003 – Marketing Management is an essential course in the Master of Business Administration (MBA) program at Walden University. This course focuses on marketing strategies, brand management, and the critical role of marketing in achieving business success. Students will learn how to develop and implement effective marketing plans, manage brand equity, and understand how to adapt to evolving market conditions and customer preferences.

Through a combination of theoretical concepts and practical applications, this course prepares students to become skilled marketing managers, capable of creating impactful marketing campaigns that drive customer engagement, increase sales, and enhance brand reputation.

Course Overview of MBA 6003 – Marketing Management

MBA 6003 introduces students to the key components of marketing management, from market research and consumer behavior to digital marketing and brand strategy. The course covers strategies for creating, positioning, and managing strong brands, as well as how to use data and analytics to guide decision-making. Students will learn how to create comprehensive marketing strategies that address both the long-term vision of an organization and short-term objectives.

This course is designed for students who want to excel in marketing leadership roles and develop the skills needed to create brand value, build strong customer relationships, and develop integrated marketing strategies that align with broader business goals.

Key Learning Outcomes and Focus Areas

Understanding Marketing Strategy and Frameworks
- Students will be introduced to core marketing strategies, such as STP (Segmentation, Targeting, Positioning), the 4Ps of Marketing (Product, Price, Place, Promotion), and other modern strategic marketing frameworks.
- The course will explore how to design and implement a marketing plan that aligns with overall business objectives and addresses customer needs.
Brand Management and Brand Equity
- Students will learn how to build, manage, and measure brand equity, and understand the importance of brand loyalty and brand positioning in a competitive marketplace.
- The course will cover how to develop a brand strategy that resonates with the target audience, differentiates the brand, and creates a lasting impression in the minds of consumers.
Consumer Behavior and Market Research
- The course delves into consumer behavior and psychology, teaching students how to analyze market trends and consumer preferences to inform product development and marketing tactics.
- Students will gain skills in conducting market research to gather valuable insights about consumer needs, competitive analysis, and industry trends that influence marketing decisions.
Digital Marketing and Social Media
- As digital marketing becomes increasingly important, this course covers how to leverage social media platforms, email marketing, search engine optimization (SEO), content marketing, and other digital marketing tools to enhance brand visibility and engage with consumers.
- Students will also learn how to integrate online and offline marketing strategies to create cohesive campaigns.
Marketing Metrics and Analytics
- Students will learn how to use analytics to measure the effectiveness of marketing efforts and make data-driven decisions. The course will explore key marketing metrics, such as customer acquisition cost, customer lifetime value, and conversion rates.
- Emphasis will be placed on how to evaluate marketing performance and optimize strategies based on real-time data.
Global Marketing and Market Expansion
- The course introduces students to the challenges and opportunities associated with global marketing. Students will learn how to adapt marketing strategies for international markets, manage cross-cultural differences, and navigate the complexities of global business expansion.